The Genuine results are themed around five areas.
Within these five themes arise additional results i.e. a clear brand policy, less control, a clear strategy, increased creativity, less sick leave and improved problem-solving capability.
The Genuine Business model provides practical instruments, hands and feet as we say in Holland, to the theory of Simon Sinek and adds insight to lean, creating and leadership. Ernst-Ariaan acts like a chief value officer
AdobeBenelux / Mark Verver
This model shows you the cause of the unbalance in companies and projects. It also tells you what to do and where the responsibility needs to lie.
Bert Westeneng / partner SmartRules
Ernst-Ariaan is a man who asks you questions that you do not want to hear. However when you have the courage to listen you realize and understand you need to answer them. How genuine can you and do you want to be?
Bart Kuijpers – founding partner CoolBlue©
Using the genuine specialty circle, Genuine Communication, we discovered, launched and empowered a school team. Interesting enough using the identity as fundament the team gained new insight. Within six months the school had 30% increase in the number of pupils and is now one of the best schools in town
Irene, founder and partner in GenuineSchool
The Genuine Business method was translated into the specialty circles Genuine Branding and Genuine Management to focus our activities. It gave us a new and a more natural guidance and focus that felt like fitting a “tailor made jacket". We now employ the Genuine Thinking in our management and the way we run our facility.
Ruben Bringsken / owner international FMCG factory
There are three models. These models are used in a sequence the Genuine Business Pyramid, Circle and Organization. Each model has its own usage and gives you extra insight on how to become a genuine organized organization.
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